Much virtual ink has been wasted on discussing the Microsoft ad campaign featuring Jerry Seinfeld, and how useless or ineffective it may be.

I wonder what it says about our society that we are discussing ad campaigns instead of the merits of the product they are supposed to be about, just as political news coverage often devolves on discussion of campaign tactics rather than substantive issues, as if they have any relevance to what happens after the election.

I know advertising is a major “industry”, and that without it people in the design field would find it hard to find well-paying jobs. Focusing the discussion on marketing campaigns instead of actual products ia a case of the tail wagging the dog, however.